JCB came to us with the exciting news that they would soon be adding a brand new excavator platform to their construction fleet; the JCB 220X would be a touchstone moment in the company's history of manufacturing tracked excavators. To mark such an occasion the JCB team planned to invite their most loyal customers to a day of hands-on experiences with the new machine. Over a six week period over 400 guests would be given exclusive first-hand access to the new vehicle. Brighter's role in this groundbreaking project was to produce a walk-through experience that would showcase the best of our creativity and technical production, with the revealing of the new excavator marking the highlight of the day-long event.
over 100 meters of truss, 30 motors; including a Kinesys system, over 200 lighting fixtures, over 500 panels of Absen LED
Much of the set was designed to best mask the technical installation, emanating a showroom feel
We designed a show that would fire on call, taking it’s cue’s over a midi network and ensuring time alignment with use of time-coded sequencing
Over 100 meters of truss, 30 motors; including a Kinesys system, over 200 lighting fixtures, over 500 panels of Absen LED
How we did it
Our initial challenge was sourcing a suitable venue for six weeks of shows, we optioned the idea of building a temporary structure on the site of the excavator demonstration grounds. The huge 8500 square foot structure would end up being home to over 100 metres of truss, 40 motors including a Kinesys system, over 200 lighting fixtures, 500 panels of Absen LED, and audio equipment to fill a reception room and main room production. The entire internal fabrication was handled by our in-house set building team, from design to construction. Much of the set was designed to best mask the technical installation, emanating a showroom feel. To ensure the show would run flawlessly each time, we built a fully automated production, designing a show that would fire on call, taking its cues over a midi network alongside time-coded sequencing. The show would start from the moment the visitors arrived; lights, sound and vision would lead them through the experience, with a number of short presentations before being guided to a pause, at which point the reveal would trigger. A giant branded banner that acted as a room divide would lift via a Kinesys system, with haze and audio filling the room, lights would begin to dance and video content ran seamlessly.
Get in touch with us
Thinking of involving us in an upcoming project? We’d love to hear from you. Use the contact form below or give us a call.