Brighter Productions provided a complete technical package to launch this revolutionary JCB product. The brief was to create a stunning and unforgettable experience to showcase a groundbreaking vehicle with Worldwide appeal.

The Brighter Team engineered a solution to reveal the vehicle to a static audience, this was achieved by designing and creating a giant automated LED Wall which opened to reveal the new product to the media and buyers. The launch used 80 square metres of 3.9mm LED Screen alongside 94 stunning Robe moving lights to deliver an exceptional product introduction.

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